Many live service games are just an MMO subscription "hidden inside of a neat 'optional' package", argue Guild Wars 3 devs in a post about the new game's monetisation

Guild Wars 3 developers ArenaNet have published a Hot Take of sorts about the MMORPG genre, while explaining in broad strokes how their forthcoming "modern evolution" will differ from Guild Wars 1, released in 2005, and Guild Wars 2, released in 2012.
As they note, MMOs and gaming at large have changed enormously over the course of the series. Entire business models, storage formats, and subsets of bikini armour have come and gone. In particular, the developers offer some thoughts about how the MMO genre at large has bled into the concept of live service, making the case that a lot of notionally "optional" live service game monetisation consists of talking around the fact that you're effectively demanding a subscription.
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